February 4, 2009
Premiums to fund holidays
Story link: Premiums to fund holidays
Its all part of a brand awareness strategy, and I suppose if the brand is the cheapest for the particular individual, then they are going to have no problems with the campaigns, insurance may be expensive, but they have their own overheads.
UK Insurance Premiums to rise … to fund Celebrity Holidays? - We have recently been perplexed by what appears to be a unique strategy among some insurers. Although we have a few MBAs on our staff, none of them recall the dons back at university talking about it, so perhaps it’s something entirely new. An outline is below for the curious.
Step One: Spend as much as possible on celebrity adverts
Despite the credit crunch, some insurance marketers have gone celebrity mad recently with several companies enlisting big name stars to grab your attention.
1/5 choose the smaller car
Story link: 1/5 choose the smaller car
The days of driving round in a huge 4×4 for luxury, the in thing to do nowadays, is to buy yourself a city car, which is not only a lot more economical to run, but they are usually in the lower end of the insurance groups, making them extremely cheap to insure.
One in five UK motorists have downsized to a smaller car since the start of the credit crunch, new research has revealed.
Car insurance provider LV= discovered that 19% of drivers have sold their car in favour of a smaller model, with each downsizing motorist saving an estimated £309 on running costs.
Snow and claims
Story link: Snow and claims
It’s a good point, I’m sure many people didn’t even think to check whether they were covered in such dangerous conditions, and for those who had a bump not involving another car, and are third party, the damage will be at their own expense.
Motorists, homeowners and travellers have all suffered adverse effects from the heaviest snowfall for 18 years.
But what is your position if you need to make an insurance claim?
More snow, more claims
Story link: More snow, more claims
Car insurance claims were almost certain to rise this week, thanks to the unpredictable and extremely dangerous conditions we have seen.
Luckily a lot of schools closed Tuesday, which I’m sure meant that thousands of motorists avoided collisions.
Car insurance claims have shot up this week due to the snowfall which is affecting most of Britain, and the Met Office has forecast that there is more bad weather on the horizon.
Monday was the busiest day ever for AA car insurance claims, which was met with a tirade of reports from drivers who had come to blows with the weather, sliding on ice into walls, trees and lamp posts, bumping into other drivers, and getting shunted.