Premiums to fund holidays

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Its all part of a brand awareness strategy, and I suppose if the brand is the cheapest for the particular individual, then they are going to have no problems with the campaigns, insurance may be expensive, but they have their own overheads.

Premiums to fund holidays

UK Insurance Premiums to rise … to fund Celebrity Holidays? - We have recently been perplexed by what appears to be a unique strategy among some insurers. Although we have a few MBAs on our staff, none of them recall the dons back at university talking about it, so perhaps it’s something entirely new. An outline is below for the curious.

Step One: Spend as much as possible on celebrity adverts
Despite the credit crunch, some insurance marketers have gone celebrity mad recently with several companies enlisting big name stars to grab your attention.